We are a creative studio built for the ambitious. Rooted in strategy, shaped by research, and obsessed with craft, we help our partners navigate change, launch with confidence, and build brands and products that last.
Capabilities
Philosophy
Our impact
Shaping perceptions
To have a strong brand is to be seen clearly and honestly. We uncover what is already there beneath the surface, then bring it forward with intention. The result is a brand people recognize, trust, and remember.
Building confidence
Clarity changes how teams show up. When your story is clear, decisions get easier, alignment gets stronger, and momentum builds. Confidence follows when everyone knows what they are building and why it matters.
Truthtelling
Strong brands do not rely on spin. They tell the truth well. We help articulate what you stand for so it sounds natural, credible, and unmistakably yours. The kind of clarity that lets you speak with conviction anywhere, to anyone.
A growth partner
Good design is not decoration. It is leverage. We work alongside teams to build brands and systems that support real growth, designed to hold up in the real world, not just launch day.
Learn
Stage 01
Strategy, research, framing
Play
Stage 02
Concept, create, exploration
Build
Stage 03
Iterate, develop,
refine
Deliver
Stage 04
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 352 352" xmlns="http://www.w3.org/2000/svg"><g opacity="0"><path d="M 176 0 C 273.202 0 352 78.798 352 176 C 352 273.202 273.202 352 176 352 C 78.798 352 0 273.202 0 176 C 0 78.798 78.798 0 176 0 Z" fill="transparent" height="352px" id="uj01rgl6p" stroke-dasharray="0" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="4" stroke-width="1" stroke="rgba(0, 0, 0, 0)" width="352px"/></g></svg>)
Our leadership team
James Harrill
Co-Founder/Managing Partner
James is a design leader and creative director who helps brands navigate growth and transformation with clarity and confidence. He founded Fieldwork to position design as a partner in growth—shaping how brands and products work, lead, and are experienced. As Managing Partner, he leads vision and creative direction across brand, product, and digital work for venture-backed startups, Fortune 500 companies, and cultural institutions, including Toyota, JP Morgan, BMW, and Zeiss. Beyond Fieldwork, James serves on the Board of Directors at the Museum of Design Atlanta, is Education Chair for AIGA Atlanta, and teaches at Miami Ad School. A survivor of rare cancer, he brings resilience and purpose to his leadership, guided by a belief in design’s power to build trust and create work that endures.
Sam Flaherty
Co-Founder/Creative Partner
Sam is a brand-first creative director, thinker, and problem solver with more than fifteen years of experience across five countries. He has worked across a wide range of verticals at some of the world’s most recognizable companies, including Google, YouTube, Red Bull, and Citibank. Grounded in culture and the current zeitgeist, Sam helps shape Fieldwork’s creative vision. His work and perspective have been featured in leading design publications such as Counter-Print, The Brand Identity, Victionary, and Siteinspire.
Rick Anwyl
Co-Founder/Strategy Partner
Rick brings more than 40 years of experience guiding leading brands through defining moments, including IPOs, rebrands, and corporate transformations. His work has shaped some of the most influential corporate stories of the past half century, from the RJR Nabisco leveraged buyout and the IPOs of Ralph Lauren and Accenture to IBM’s turnaround under Lou Gerstner, Coca-Cola during the Goizueta era, and the rebranding of Gannett Media. An AIGA Fellow, Rick also founded the Center for Design Study, where he preserved Lou Dorfsman’s CBS Gastrotypographicalassemblage for the Culinary Institute of America. At Fieldwork, he helps set the studio’s strategic vision and ensures our partnerships are as thoughtful and enduring as the brands we build.
We’d love to connect to discuss your brand/idea/brief.
Contact