Novyra - Fieldwork

Novyra

The new AI start-up, Novyra, seeks to support both clinicians and consumers alike in their cancer journey. The company connects people to cutting-edge research trials.

Campaign

Strategy

Creative Direction

Branding

Digital

Product

The problem

How do you create a brand that resonates equally with seasoned oncology professionals and individuals just beginning their cancer journey?

This was the fundamental challenge of Novyra, and one that required deep strategic thinking at the earliest stages of brand-building.

The problem

How do you create a brand that resonates equally with seasoned oncology professionals and individuals just beginning their cancer journey?

This was the fundamental challenge of Novyra, and one that required deep strategic thinking at the earliest stages of brand-building.

The problem

How do you create a brand that resonates equally with seasoned oncology professionals and individuals just beginning their cancer journey?

This was the fundamental challenge of Novyra, and one that required deep strategic thinking at the earliest stages of brand-building.

The solution

At the heart of the brand, we developed a scalable dual sub-brand system that allows Novyra to adapt its communication style to the two distinct audiences - Professional and Illuminate.

The brand communicates with authority and precision to medical professionals, while offering empathy and clarity to patients navigating their cancer journey.

The solution

At the heart of the brand, we developed a scalable dual sub-brand system that allows Novyra to adapt its communication style to the two distinct audiences - Professional and Illuminate.

The brand communicates with authority and precision to medical professionals, while offering empathy and clarity to patients navigating their cancer journey.

The solution

At the heart of the brand, we developed a scalable dual sub-brand system that allows Novyra to adapt its communication style to the two distinct audiences - Professional and Illuminate.

The brand communicates with authority and precision to medical professionals, while offering empathy and clarity to patients navigating their cancer journey.

The brand

Novyra is built around the idea of connection—linking patients to cutting-edge clinical trials. This theme of connection runs through every layer of the brand, starting with its foundation. The logo itself symbolizes the space between two connected circular nodes, representing the bridge between science and human experience.

Optimistic hues and uplifting imagery bring a sense of lightness and hope, while clinical greys and data-inspired visual elements ground the brand in the scientific rigor at its core.

The brand

Optimistic hues and uplifting imagery bring a sense of lightness and hope, while clinical greys and data-inspired visual elements ground the brand in the scientific rigor at its core.

The brand

Optimistic hues and uplifting imagery bring a sense of lightness and hope, while clinical greys and data-inspired visual elements ground the brand in the scientific rigor at its core.