Edda - Fieldwork

Edda

This is where the story speaks not from the page, but from the voice. Edda transforms books into living experiences immersive, intelligent, unforgettable. Welcome to the future of storytelling.

Strategy

Naming

Creative Direction

Branding

Campaign

Motion

The brief

Edda is redefining the audiobook landscape with proprietary AI technology that dramatically lowers both production costs and the price for listeners. By removing traditional barriers to entry, Edda opens the door for more creators to produce high-quality audiobooks—and for audiences to access them more affordably.

To reflect this shift, Edda wanted to communicate their brand in a bright, engaging way—highlighting the accessibility, innovation, and energy at the heart of their platform.

The brief

To reflect this shift, Edda wanted to communicate their brand in a bright, engaging way—highlighting the accessibility, innovation, and energy at the heart of their platform.

The brief

To reflect this shift, Edda wanted to communicate their brand in a bright, engaging way—highlighting the accessibility, innovation, and energy at the heart of their platform.

The solution

We developed a distinct visual system using the strategic underpinning of ‘Find Your Story’. Users are invited to discover a world of narratives at their fingertips.

Electric energy, punchy color and eye-catching type pairings come together to construct an alluring brand world.

The solution

We developed a distinct visual system using the strategic underpinning of ‘Find Your Story’. Users are invited to discover a world of narratives at their fingertips.

Electric energy, punchy color and eye-catching type pairings come together to construct an alluring brand world.

The solution

We developed a distinct visual system using the strategic underpinning of ‘Find Your Story’. Users are invited to discover a world of narratives at their fingertips.

Electric energy, punchy color and eye-catching type pairings come together to construct an alluring brand world.

The brand

The logomark—rooted in the shape of books on a shelf—serves as the backbone of the identity. It becomes a living, breathing portal, sucking users into exciting narratives and new worlds.

The result is a brand that feels authentically uplifting, joyful, exhilarating and dynamic.

The brand

The logomark—rooted in the shape of books on a shelf—serves as the backbone of the identity. It becomes a living, breathing portal, sucking users into exciting narratives and new worlds.

The result is a brand that feels authentically uplifting, joyful, exhilarating and dynamic.

The brand

The logomark—rooted in the shape of books on a shelf—serves as the backbone of the identity. It becomes a living, breathing portal, sucking users into exciting narratives and new worlds.

The result is a brand that feels authentically uplifting, joyful, exhilarating and dynamic.