Alpha Deal

Creative Direction

Branding

Product

Digital

Campaign

Motion

The brief

Private-market investing suffers from a common problem: enormous deal flow, fragmented information sources. and inconsistent or subjective screening.

Alpha Deal is a salve: helping private asset investors turn qualitative, disparate signals into quantitative, consistent insights; to score and prioritise deals in line with each investor’s thesis; and to automate workflows so that value comes from insight, not just sifting through overload.

The brief

Private-market investing suffers from a common problem: enormous deal flow, fragmented information sources. and inconsistent or subjective screening.

The brief

Private-market investing suffers from a common problem: enormous deal flow, fragmented information sources. and inconsistent or subjective screening.

The solution

We partnered with Alpha Deal across the entire 0–1 journey—shaping the brand, designing the product, building the website, and supporting the go-to-market launch.

The product itself became a defining touchpoint: together we refined key user flows, embedded AI at the heart of the experience, and delivered an interface that feels clean and intuitive.

The solution

We partnered with Alpha Deal across the entire 0–1 journey—shaping the brand, designing the product, building the website, and supporting the go-to-market launch.

The product itself became a defining touchpoint: together we refined key user flows, embedded AI at the heart of the experience, and delivered an interface that feels clean and intuitive.

The solution

We partnered with Alpha Deal across the entire 0–1 journey—shaping the brand, designing the product, building the website, and supporting the go-to-market launch.

The product itself became a defining touchpoint: together we refined key user flows, embedded AI at the heart of the experience, and delivered an interface that feels clean and intuitive.

The brand

Underpinning all this is a brand that feels both deeply analytical and confidently forward-looking. Alpha Deal positions itself not just as a tool, but as a partner in sharpening investment discipline.

Its tone is clear, decisive, and sophisticated, while the visual identity is minimal and pared back—echoing the simplicity of the user experience. From subtle micro-interactions to complete user flows, every detail of the product reinforces and elevates the brand experience.

The brand